![]() ![]() It was obvious that the company deals with media content. The ringlet split Net and flix into two different words, catering for better memorizing of it. But the label still did its job, as it was clear what you are dealing with. Netflix logo font wasn’t something special either, just a thin type with some notches. It was a simple, dark ringlet of tape with some bluish shades. The original Netflix logo was looking as all the others were, dull and unassumingly. The history of Netflix logo begins in 1997. Such a responsible approach is something to be learned in the first place. There are deep researches first, and only then the product is shown to a global audience. All the new series, all the design changes, including the Netflix logo, all it is given to the focus-group in the first place. And the customer-oriented principle is manifested by many things. Netflix watches pirate content ratings carefully, receiving thus free and unprejudiced data. But, provided you play it right, even this can be turned into a huge advantage. And content-stealing pirate sites seem to pose a real threat to the company. In general, a brand’s overall approach to development can be called customers oriented. They can even shoot their own movies, which has reached 50 million viewers in 2014 and is still increasing! Netflix is one of the biggest films and serials suppliers in the world. In order to define whether a company’s logo is successful or not, it is necessary to analyze its scope of work and development vector. ![]()
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